Free email marketing software: six free plans side by side
The best free email marketing software by list size is Kit (formerly ConvertKit), free up to 10,000 subscribers. MailerLite Free is $0 a month for up to 250 subscribers and 2,500 emails, and adds 3 automations (emails that send on their own after a trigger), 3 signup forms and a landing page.
For free email marketing software like Mailchimp, whose Free plan covers under 250 contacts, MailerLite Free is a similar size at up to 250 subscribers.
| Free plan | List limit | Sending limit | First paid step |
|---|---|---|---|
| Kit Free | Up to 10,000 subscribers | Unlimited broadcasts | Creator $39 a month, billed monthly, at 1,000 subscribers |
| beehiiv Free | Up to 2,500 subscribers | Unlimited sends | Lite $59 a month, monthly billing, at 1,000 subscribers |
| MailerLite Free | Up to 250 subscribers | 2,500 emails a month | Comfort $12 a month, billed monthly, at 500 subscribers |
| Brevo Free | Not stated; priced by emails sent | 300 emails a day after approval | Starter $9 a month, billed monthly, from 5,000 emails |
| Mailchimp Free | Under 250 contacts | 500 a month or 250 a day | Essentials $13 a month, monthly billing, up to 500 contacts |
| Omnisend Free | 250 contacts | 500 emails a month | Standard $16 a month, billed monthly, 251 to 500 contacts |
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Start a 14-day MailerLite trial →Highest stated list caps: Kit and beehiiv
Kit Free has unlimited landing pages, forms and broadcasts, but its pricing page shows no visual automations on Free; a visual automation sends emails along split paths based on subscriber behavior, and it starts on Creator. beehiiv Free covers up to 2,500 subscribers with unlimited sends, and Lite holds up to 100,000. Prices for paying are side by side in best email marketing software.
A free plan with automations: MailerLite
MailerLite Free has 2 seats, 3 automations, 3 signup forms, 1 website and 1 landing page, and the MailerLite logo stays on it. Past 250 active subscribers, sending, automations and new subscribers pause until you upgrade or cut the list, while forms and pages keep collecting. The MailerLite free plan guide has the rest.
Free plans capped by sends: Brevo, Mailchimp and Omnisend
Brevo Free needs no card, sends up to 300 emails a day once the account is approved, and states no list limit, since Brevo prices by emails sent. Mailchimp Free covers under 250 contacts, sends up to 500 a month or 250 a day, and has 1 seat. Omnisend Free covers 250 contacts and 500 emails a month. Flodesk Free builds forms and landing pages but sends no email, so it is not listed.
What changes when you start paying
A free limit is the vendor's to change. MailerLite cut its Free plan on June 16, 2026, from 500 to 250 subscribers and from 12,000 to 2,500 emails a month, and its terms let it change plan limits.
MailerLite adds a 14-day trial of premium features on top of Free, with no card asked. For paid plans, see cheapest email marketing platform. Pick Kit for the largest free list, and MailerLite for automations, forms and a page at no charge.
Sources used for this page
The facts above come from the pages below, read on October 6, 2026. Prices and terms change, so confirm them on the vendor's site before you buy.
- Simple, Transparent Pricing - MailerLite — Vendor pricing page · mailerlite.com · read October 6, 2026
- MailerLite Free Plan: Full Power Email Marketing Tools For $0 — Vendor product page · mailerlite.com · read October 6, 2026
- Free plan update: What you need to know — Vendor documentation · mailerlite.com · read October 6, 2026
- Terms of Use - MailerLite — Vendor legal page · mailerlite.com · read October 6, 2026
- What is included in MailerLite's 14 day premium trial? — Vendor documentation · mailerlite.com · read October 6, 2026
- How To Import Subscribers — Vendor documentation · mailerlite.com · read October 6, 2026
- Email Marketing Integration with Airtable — Vendor product page · mailerlite.com · read October 6, 2026
- Email Marketing Integration with Google Sheets — Vendor product page · mailerlite.com · read October 6, 2026
- Mailchimp Pricing Plans | Get Started Today | Mailchimp — Vendor pricing page · mailchimp.com · read October 6, 2026
- Flexible Pricing Plans for Every Stage of Your Creator Business — Vendor pricing page · kit.com · read October 6, 2026
- Pricing Plans | Brevo — Vendor pricing page · brevo.com · read October 6, 2026
- Pricing - beehiiv — Vendor pricing page · beehiiv.com · read October 6, 2026
- Omnisend Email and SMS Pricing Plans — Vendor pricing page · omnisend.com · read October 6, 2026
- Flodesk Pricing | Plans for Every Stage of Growth — Vendor pricing page · flodesk.com · read October 6, 2026