What MailerLite is and who uses it
MailerLite is email marketing software that sends newsletters and automated emails and builds signup forms, landing pages and websites. It sells four plans: Free, Comfort, Power and Enterprise. Free costs $0 a month for up to 250 active subscribers, and Comfort is $12 a month, billed monthly, at 500 subscribers.
Its Terms of Use make it a business tool: the service is strictly for commercial use. The pricing page pitches Comfort at regular newsletters and automations and Power at frequent senders, teams and AI agents. A new account gets a 14-day trial of premium features with no credit card required, before you choose a plan. The MailerLite review weighs the plans, and MailerLite pricing lists the tiers.
| Feature | Free | Comfort | Power |
|---|---|---|---|
| Automations | 3 active, 5 steps each | 50 active, 100 steps each | Unlimited, 100 steps each, multiple triggers |
| Signup forms and pop-ups | 3 active forms; pop-ups included | 10 active forms; pop-ups included | Unlimited forms; pop-ups included |
| Websites and landing pages | 1 website and 1 landing page | 10 pages and sites in total | Unlimited |
| Templates and editors | Drag and drop, simple and custom HTML editors | Same editors; unlimited templates | Same editors; unlimited templates |
| Digital products and paid newsletters | 1 digital product or booking; no paid newsletters | 5 digital products or bookings; paid newsletters | Unlimited products; paid newsletters |
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Start a 14-day MailerLite trial →Newsletters, automations, templates and A/B testing
The Free plan page lists drag and drop, simple and custom HTML editors, and unlimited templates start on Comfort. An automation is a trigger plus steps that send emails or move subscribers on their own; a welcome email can run on the Joins group trigger. Free allows 3 active automations, Comfort 50 and Power unlimited, and only Power can start one automation from multiple triggers, up to 3.
Email A/B testing is on every plan, and multivariate testing starts on Comfort.
Signup forms, landing pages and the website builder
MailerLite has three signup form types: embedded forms placed in a page, pop-ups that appear on a site, and promotion pop-ups for announcements or offers. Double opt-in, where a person confirms by email, is available to verify consent.
The website builder sits in the same plans: Free holds 1 website of up to 5 pages and 1 landing page, and Comfort counts 10 pages and sites in total. Landing page A/B testing, up to 5 versions, is a Comfort and Power feature. See MailerLite landing pages for more on pages.
Selling digital products and paid newsletters
A digital product or booking is something sold through MailerLite pages with Stripe: a download, a recurring subscription, a paid newsletter or a booked appointment. Free allows 1, Comfort 5 and Power unlimited, but paid newsletters and recurring subscriptions need Comfort or Power. MailerLite takes no cut of digital product sales, and Stripe's own card fees are separate.
MailerLite's directory lists the Stripe integration as built by MailerLite, one of more than 100 integrations; the MailerLite integrations guide covers the rest.
Transactional email and email checks sit in other products
Transactional email, such as receipts and password resets, is not part of any MailerLite plan. It goes through MailerSend, a sister product billed separately, and the pricing grid prints Try MailerSend on every plan. Email address verification is MailerCheck, a sister company.
Pick MailerLite for newsletters, automations, forms and landing pages on one plan. Pick MailerSend when an app or store must send receipts or password resets.
Sources used for this page
The facts above come from the pages below, read on October 6, 2026. Prices and terms change, so confirm them on the vendor's site before you buy.
- MailerLite pricing page — Vendor pricing page · mailerlite.com · read October 6, 2026
- MailerLite free plan page — Vendor product page · mailerlite.com · read October 6, 2026
- MailerLite help center: plan and billing — Vendor documentation · mailerlite.com · read October 6, 2026
- MailerLite help center: what is included in the 14-day premium trial — Vendor documentation · mailerlite.com · read October 6, 2026
- MailerLite Terms of Use — Vendor legal page · mailerlite.com · read October 6, 2026
- MailerLite automation page — Vendor product page · mailerlite.com · read October 6, 2026
- MailerLite signup forms page — Vendor product page · mailerlite.com · read October 6, 2026
- MailerLite digital products page — Vendor product page · mailerlite.com · read October 6, 2026
- MailerLite Stripe integration listing — Vendor product page · mailerlite.com · read October 6, 2026
- MailerLite help center: list of available integrations — Vendor documentation · mailerlite.com · read October 6, 2026
- MailerLite email verifier page — Vendor product page · mailerlite.com · read October 6, 2026