Start from the conversion event
Yes, MailerLite builds landing pages on every plan: as listed on October 6, 2026, Free includes 1 landing page and 1 website, Comfort 10 landing pages and websites in total, and Power an unlimited number, with A/B tests of up to 5 page versions from Comfort. Define the single action the page should support: subscribe, request information, register, book, or buy. Match the form fields and consent copy to that action, and remove page sections that do not help the visitor decide. A beautiful page with an unclear destination merely makes confusion more polished.
Document what happens immediately after submission: confirmation, group assignment, double opt-in where used, automation entry, redirect, and internal notification. A useful acceptance test is whether the published page preserves the intended mobile hierarchy, confirmation behavior, analytics handoff, and source attribution after the real domain is connected.
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Start a 14-day MailerLite trial →Check plan and domain requirements
Confirm the number of active landing pages, templates, custom domains, code injection, analytics, tests, and other capabilities in the current plan table. If the page will replace another tool, verify every required capability before canceling it.
Use a branded domain when appropriate, configure DNS carefully, and keep ownership clear. A page URL is part of the customer journey and should survive team or platform changes when possible.
Test mobile, accessibility, and speed
Review headings, reading order, labels, focus states, color contrast, error messages, tap targets, media dimensions, and the form on a narrow screen. Compress images and avoid decorative scripts that delay the primary action. Submit with keyboard only and test a screen reader or browser accessibility inspection when the page is material to the business.
Check confirmation and error states, not only the successful desktop view.
Measure the whole path
Record page visits, form starts where available, successful submissions, confirmation, automation entry, and the downstream business event. Keep campaign parameters consistent and avoid collecting sensitive information unnecessarily.
A/B testing is useful when traffic is sufficient and the variants answer one decision. Do not repeatedly change headlines, forms, and offers at once; the result will not explain what improved. Landing page A/B tests are among the premium features a new account can use during its 14-day trial.
Sources used for this page
These records support the facts and comparisons above. Merchant-controlled records are labeled so you can separate product claims from independent evidence.
- MailerLite landing-page builder — Merchant documentation · mailerlite.com · Merchant-controlled · read October 6, 2026
- MailerLite current plans and pricing — Merchant documentation · mailerlite.com · Merchant-controlled · read October 6, 2026
- MailerLite automation builder and capabilities — Merchant documentation · mailerlite.com · Merchant-controlled · read August 23, 2026
- MailerLite product overview — Merchant documentation · mailerlite.com · Merchant-controlled · read October 6, 2026